© 2026

For assistance accessing the Online Public File for KAXE or KBXE, please contact: Steve Neu, IT Engineer, at 800-662-5799.
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Philip Morris Takes New Company Name, Image

Philip Morris, the global tobacco, food and beer conglomerate, changes its corporate name to the Altria Group. The change reflects the company's view that it's no longer just a tobacco business. But critics say the company seeks a less controversial image. NPR's Debbie Elliott reports.

Copyright 2003 NPR

NPR National Correspondent Debbie Elliott can be heard telling stories from her native South. She covers the latest news and politics, and is attuned to the region's rich culture and history.
Creative Commons License
Our stories may be republished online or in print under Creative Commons license CC BY-NC-ND 4.0. We ask that you edit only for style or to shorten, provide proper attribution and link to our site. Please see our republishing guidelines for use of any other photos and graphics.