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Sony Tries New Super Bowl Ad Approach

NPR | By Laura Sydell
Published January 24, 2003 at 11:00 PM CST

Amid the blizzard of new ads coming on Super Bowl Sunday, Sony tries a new approach. The company will try to sell its electronics products with an ad featuring singer Alana Davis -- and urge viewers to download Davis's version of the Crosby, Stills classic "Carry On" from the Internet for 99 cents. NPR's Laura Sydell reports.

Copyright 2003 NPR
Laura Sydell
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