Linda talks with Carl Ander (AHN-dur), the founder of "Gratistelefon" (GRAH-tiss-TELL-eh-fahn), a Swedish ad company that offers free long-distance phone service to customers willing to have their conversations interrupted occasionally by commercials. They talk about how this service yworks, whether a similar system could work here, and its phenomenal popularity in Sweden.
Copyright 1997 NPR
