Danny talks with Stephen Ansolabehere, author of "Going Negative, How Political Advertisements Shrink and Polarize the Electorate" (The Free Press, Simon and Schuster). Ansolabehere says that contrary to popular belief, negative ads don't cause voters to change their minds. In fact, according to one study Ansolabehere and his colleagues completed, negative ads reenforce voters pre-existing political views, with one glaring exception, independents. In this case, Ansolabehere says, negative ads tend to make independents stay home and not vote at all and since independents tend to be the moderating force in elections, the fact that they are discouraged from voting by negative ads may be leading to the polarization of American politics.
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